THE PLAN

Thank you Renate,

I really appreciate your input. Means a lot to me. I haven’t yet looked into getting a trademark on the name. It is now on my list!

Timing may be as perfect as we can possibly get. Before now or before 2015 it was nearly impossible. I have a link to a page that has a list a mile long of the many who tried including big names and money.

I conduct hours of research every day and while doing so I discovered a few new parties that have started over the past 3 years. We are not the only one. One new party has successfully elected an official.

WHY WE HAVE A TWO-PARTY MONOPOLY?

There are many reasons. I will be eventually posting great videos on every subject on the website which explain some of the main reasons but I think in addition to the control aspect... the addiction of control by the leaders of the two-party monopoly is key.

WHY NEW PARTIES HAVE FAILED?

I think one reason is they are BORING! Look, I know politics is dead serious. Lives all around the world are at stake, but I look at their websites and they are all dull, boring, no mascot, terrible logo, lists of the issues but no explanation of the who, what, when, where and more importantly the HOW and the WHY is missing? 

WHO WILL BE OUR FOLLOWERS?

I expect our followers will likely be a combination of disgruntled Democrats, Republicans, the established independent parties (who are an important part of the system and I’m sure there are some who are disgruntled). I think Bernie supporters will be a major part because they have no party, and Millennials.

HOW?

Here is the rough plan and as we discover and or as things in the world change we will adapt. But here is a rough plan and likely in this order:

KILLER WEBSITE

I want the website to really blow everyone away. I want it to be educational. I am constantly working on the website not to mention marketing ideas (I have a boatload of ideas for marketing).

I work on the website every day. Every section of text will also be available in video and audio. This way people have a choice. Maybe one person prefers to listen while cooking or driving. Another may prefer to read.

It will also be available in common foreign languages especially Spanish. Many legal citizens are from elsewhere and although they speak, read and write perfect English, our preference is to do so in our native language.

Working on the HOW and WHY of each issue. Making sure it is crystal clear.

BUILD THE ONLINE STORE

I already built the Donate pages although I am NOT asking anyone to donate until I think we are ready. A important source of funding will be sales of T-Shirts and other merchandise. I am working on the store every day. The quality of our logo and mascot is key to sales of merch. I think we have that quality.

START A PRESENCE IN MAJOR ONLINE APPS

Such as Facebook, YouTube and Instagram. I have experience w FB but very little exp w YouTube, and ZERO experience w Instagram. I will learn how and do it or find a volunteer to help.

Build up the followers on Facebook to over 100k (this will be roughly double what the current largest NEW party currently has)... I started this week by sending messages to my FB followers.

VOLUNTEERS

Develop list of enthusiastic potential volunteers to help spread the word by word of mouth.

BUILD A TEAM OF GREAT MINDS

I am working on a list of people who might be good on the executive team. In a nutshell I want a team of great minds. We will need a team of excellent attorneys including a Civil Rights attorney and Constitutional Attorney. I want specialists such as Scientists and Doctors, Educators, Health specialists, Foreign affairs experts, Immigration and whatever field is appropriate.

Put a image and short bio of each member of the executive team on the website.

SECURE SEED MONEY

Not going to be easy during a Pandemic when people understandably have survival on their minds not to mention a collapsing economy. I take both very seriously.

However, Based on data I discovered the DNC has $100m in cash and the RNC has $200m in cash. The Biden campaign raised $140m LAST MONTH and I read yesterday that the RNC and Trump recently raised $740m.

Yes, we will have to compete with that however, that also shows that cash is out there. I will NOT accept huge money from large corporate entities because that is a huge part of the problem. I am hoping that a handful of small private donors will provide the seed money required to get started. When I feel we are ready I will reach out for that. Hopefully soon.

PUBLICIST

With the seed money we will be able to really get the word out there and educate through marketing and once we get some momentum going and if we have enough cash, hire a publicist to write articles and get the attention of the major local and national cable news networks.

I believe an EXCITING new party acting like this MAJOR party would be important news.

Eventually, the major news networks will notice and we will inevitably get invited as a guest on a show.

I will take the video clip of the appearances and add to the website. That along with any celebrity endorsements shall add credibility.

At this point we should start seeing sales of merchandise if not before.

FULL FUNDING

That is when we will be able to secure real and meaningful funding. Like all entities, everything cost money. Advertising is expensive, however it should help raise cash because the hardcore supporters will want to wear the T-shirt etc.

I will be asking my executive team to start by donating and volunteering their time and to keep track of hours spent on this. Once we get proper funding I want to pay everyone retroactively. Then, everyone who we want to be a FT or PT part of this will be on salary.

We can discuss whether or not to be a non-profit organization. I have zero experience as a non-profit. However a dear friend has a ton of experience with non-profits.

If we become a non-profit, on or before December 31st of each year we will take (this, just like everything else can be discussed and debated) 20% of the cash and pay our major advertising entities in advance for the marketing for the next year. Then we can take a large chunk and bonus the FT and PT executive team and the volunteers. Then donate the rest to whichever entities and causes makes sense.

THE ELECTORAL COLLEGE

The Electoral College is obsolete and must be abolished. That will take an Amendment to the Constitution. Nearly impossible with todays Congress even without the current President. However there is a way…

Going to the moon was impossible, until great minds had an idea and came up with a plan. It took a long time but we actually did it!

Sure, this will be difficult, perhaps in some ways more difficult than going to the moon.

To start (There may be other ways too!), we will likely first make an impact on the local level, then the State level, then move on to the next State and so on and so forth. State laws can lead to National laws.

To get a candidate from any party on the ballot for that State, that party must have a minimum number of signatures and a minimum amount of cash on hand. Each state has a different requirements.

Then repeat!

Raising cash will be a constant full time endeavor.

MY LEADERSHIP STYLE

Based on my 40 years as a entrepreneur, leader and CEO and the lessons learned in addition to the many leaders I have studied I like to research a given subject. I like to hear what my executives and advisors feel about a given subject. Then I like to debate, play the devils advocate then vote but usually by the time you get to that stage the correct solution will be obvious, in MOST cases. I do reserve the right to override the vote like Kennedy did during the Cuban Missile Crisis.

The cuban missile crisis

During that crisis Kennedy went around the room and asked every General, and advisor if the U.S. should invade Cuba. EVERYONE said the same thing… Invade Cuba.

Kennedy said, no! Lets do a blockade (not sure why I’m choking up thinking about and writing this) and immediately send out a press release that he will be making a major announcement tomorrow at (whatever actual time it was I don’t know) noon.

Soon after that press release, the Soviet Union (fearing that the upcoming major announcement was that the U.S. destroyed Moscow or similar) announced dismantling and removal of the missiles.

What we learned later that no one in the Presidents war room had knowledge of at the time (of the discussion of whether or not to invade Cuba), was that there were missiles with nuclear warheads that were fully operational on Cuba and pointing to the major cities in the eastern United States.

Had we invaded Cuba, the eastern United Stated would have been destroyed. Kennedy was a true visionary and although he greatly valued and acted upon the advice of his Generals and advisors, he had a certain wisdom and felt WHEN to override that advice.

One step at a time!

Love the both of you

Michael